Three Ways Data Science Can Help Solve Problems In Your Business
To the outsider, data science can appear to be modern-day alchemy. Full Story: Forbes
Customer Engagement Leader Mapp Cloud Introduces New Features
Mapp, the international provider of insight-led customer engagement, is launching a comprehensive product update of Mapp Cloud, its digital marketing platform. Full Story: Martechcube
How And Why You Should Use AI And Machine Learning To Enhance Business Intelligence
Let’s face it: The greatest value from collecting and analyzing data is not revealed by understanding what happened yesterday, but in deciding what to do tomorrow. Full Story: Forbes
How will the new Google Analytics change how marketers approach measurement?
Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. Full Story: Econsultancy
Business Intelligence: What it is and Why it Matters
Business intelligence refers to methods of analyzing data and presenting real-time actionable information drawn from it. Full Story: GISuser.com
Customer insights can drastically improve your business. Learn how to implement a customer analytics strategy. Full Story: Business.com
Why do Businesses Need to Leverage Embedded Analytics?
Today, disruptive technologies like artificial intelligence (AI), big data, the Internet of Things, cloud, and blockchain have the potential to revolutionize almost every aspect of our professional and personal lives. Full Story: Analytics Insight
How Analytics is Changing the World of Sports
We are witnessing the world of sports change right in front of our eyes. Full Story: Analytics Insight
The Data-Driven Advantage of First- and Third-Party Data
Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. Full Story: Business 2 Community
How to Use Data and Analytics to Make Business Decisions
We look at current examples of data and analytics strategies to help technology managers better understand how to create strategies unique to their organizations. Full Story: TechDecisions