Technologies That are Helping SMEs Expand this Festive Season
Regardless of whether a business is trying to get new website visitors, convert new visitors or get repeat customers during a seasonal sale, to achieve the returns it wants, it needs to focus on technologies. Full Story: indianretailer.com
The Business Intelligence Dilemma: Connecting Your Disparate Data Sources
As businesses operate and evolve, data and information should be collected, managed and shared. Full Story: Forbes
Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation
Strategy Analytics – The development of conversational agents or chatbots that can engage in empathetic conversation with ‘real people’ has long been a goal of artificial intelligence (AI). Full Story: MarTech Series
How to Form the Right Questions to Gain Insights From Your Data Models
To get to the right questions, you need the right framework for the dimensions and metrics represented in your analysis. Full Story: CMSWire
Why your business goals should drive marketing analytics
Businesses have never had as much access to data as they do today. In the age of digital marketing, a massive amount of information is collected on everyone and everything connected to the Internet. Full Story: Rochester Business Journal
Data Analytics – Adapt and Make Better Decisions
Data is everywhere. From one telephone call alone, businesses can be presented with 600 pieces of insight. Full Story: UC Today
How to make Analytics the cornerstone of your marketing
Never have analytics mattered more. Marketers know that, but more than three-quarters of them admit their analytics skills are lacking. Full Story: Exchange4Media
Procurement Data Integration: A crucial step in digital transformation
According to the International Data Corporation, 10% of digital data is structured, leaving 90% unused, unstructured and hidden. Full Story: Spend Matters
The 14 Best Ways to Use UTM Parameters for Conversion Tracking
UTM codes are great for determining which channels drive the most traffic, but did you know you can use them to track so much more? Full Story: Search Engine Journal
How to Double Down on Your Company’s Business Intelligence Activity in 2021
It’s almost 2021, and data analytics has only become more important to more aspects of running a business. Full Story: BOSS Magazine