How telcos can drive digital transformation with advanced data analytics
How to address digital transformation challenges to win and retain customers in a crowded marketplace. Full Story: ITProPortal
Martech Dialogues: Adapting to marketing technology to provide enhanced CX
ETBrandEquity.com partnered up with WebEngage, a customer data platform and marketing automation suite to host a panel discussion titled ‘Martech Dialogues’ to discuss on how companies are best adapting to marketing technology and analytics to provide users with an enhanced experience. Full Story: ETBrandEquity.com
How To Optimize Business Intelligence In The New Remote Workforce Landscape
In just a few months, the coronavirus pandemic has changed the candidate sourcing and talent landscape. Full Story: Forbes
Google Analytics 4 Is Here – Is Martech Ready To Live It?
Analytics has become the most important tool for marketers as well as businesses. Today, it is being increasingly used in defining crucial marketing strategies. Full Story: Martechcube
Do More With Data: Google Launches New Capabilities for Analytics
Google yesterday announced that it is updating its Analytics suite with four new features designed to help marketers maximize their ROI. Full Story: Toolbox
BI not BS: how businesses are building futures with data analytics
There’s nothing quite like a bit of optimism. It can be infectious, at least in the hands of the right people. Full Story: ComputerWeekly.com
With a 2019 CMO Survey reporting that only 36% of marketers have quantitative tools for demonstrating the impact of marketing spend on company performance, it’s clear that marketing analytics tools are a grey area of understanding for many businesses. Full Story: Elite Business Magazine
How to make data analytics work for you
If your analytics software told you to jump off a cliff, would you do it? Full Story: TechRepublic
Business Intelligence is NOT Dead!
Business intelligence has been the foundation of decision making. The substance has generally been delivered by IT giving governed access to data, reports and dashboards. Full Story: Analytics Insight
How to Accelerate Data-Driven Decision-Making?
The pandemic has shown us that business conditions can flip extremely quickly – why is a robust data analytics strategy crucial to crisis recovery? Full Story: EnterpriseTalk