Why Small Businesses Need Call Tracking
Here’s how the right tools can turn all of your phone calls into conversions. Full Story: Entrepreneur
Most CMOs disappointed with analytics results
Despite chief marketing officers prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner. Full Story: IT-Online
Podcast advertising has a business intelligence gap
There are sizable, meaningful gaps in the knowledge collection and publication of podcast listening and engagement statistics. Full Story: TechCrunch
Data-Driven Businesses Are Better Prepared to Emerge from COVID-19
It’s been suggested that COVID-19 has rendered investments in data obsolete. Full Story: Datanami
How To Build Smart Banks That Connect Customers With Modern Digital Experiences (DX)
Smart banks are all set to arrive. The concept of money and goods transactions has changed significantly in the last few years. Full Story: AiThority
Apple’s iOS 14 Could Disrupt In-App Advertising
Advertisers are wary that the upcoming changes in iOS 14 could disrupt in-app advertising and upend app monetization on Apple’s mobile platform. Full Story: Edgy Labs
If your data doesn’t help steer your business strategy, then it’s wasting your time
Business intelligence (BI) and data science have been key aspects to many companies for years now, ever since self-service BI platforms emerged as the software standard a decade ago. Full Story: Born2Invest
What Is Business Intelligence?
Business intelligence is a specific subset of data management that allows businesses to derive actionable insights from contextualized data. Full Story: Business.com
6 Marketing Technologies Every Company Must Use
Marketing Analytics. Marketing analytics is the practice of measuring the marketing performance of an organisation to increase the efficiency of their campaigns. Full Story: Tech Times
How the Finance Department Can Make Business Intelligence Investments Count
As financial operations require ever faster and more accurate data analytics capabilities, investments in Business Intelligence (BI) tools continue to rise. Full Story: Global Banking And Finance Review