Beyond Dashboards: The Future Of Analytics And Business Intelligence?
Analytics and business intelligence (BI) have long been understood to be fundamental to business success. Full Story: Forbes
4 Benefits the New Google Analytics 4 Brings to Your Marketing Strategy
You’ve probably heard that Google Analytics for digital marketing professionals is undergoing a major change. Full Story: Total Retail
Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Customer Experience: Key Pillars For Continuous Improvement
… across business domains including marketing, sales and compliance. is the basis for what most people recognise as “business intelligence” and might. Full Story: International Banker
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
Why a Cautious Approach to Marketing Analytics Makes Sense
Fueled by the exponential growth of online communications and commerce, marketers now have access to an immense amount of data regarding customers and potential buyers. Full Story: CustomerThink
The Four Myths of Marketing Analytics Platforms Hindering Bankers
It’s important to know what you’re getting into before you invest in a marketing analytics solution. Full Story: The Financial Brand
5 business intelligence myths standing between you and a data-driven business
For decades, business intelligence (BI) and analytics tools have promised a future where data can be easily accessed and transforme. Full Story: VentureBeat
Using Data Analytics to Drive Influencer Marketing Outcomes
With an ever increasing number of consumers tethered to their phones for work, social, and everything in between. Full Story: MarTech Series