5 business intelligence myths standing between you and a data-driven business
For decades, business intelligence (BI) and analytics tools have promised a future where data can be easily accessed and transformed into information and insights for making timely, reliable decisions. Full Story: VentureBeat
Using Data Analytics to Drive Influencer Marketing Outcomes
With an ever increasing number of consumers tethered to their phones for work, social, and everything in between, social media has become more targeted and more ubiquitous without signs of slowing. Full Story: MarTech Series
What about Business Intelligence?
Business intelligence, or BI, has become a buzzword across industries, encompassing the various processes. Full Story: CEOWORLD magazine
How data analytics are advancing mortgage marketing strategy
How data analytics are advancing mortgage marketing strategy … realized how data analysis could propel mortgage marketing — and he also saw that few were… Full Story: National Mortgage News
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
3 Ways Partnerships Can Drive Better Marketing Analytics and ROI
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Full Story: AdExchanger
The contribution of Data Analytics
Data analytics can help organizations do everything from tailoring a marketing pitch for a single customer, to identifying and mitigating risks for their businesses. Full Story: CEOWORLD magazine
Why business leaders shouldn’t waste a recession
Data from global marketing analytics consultancy Analytic Partners shows that 60% of brands that increased their media investment during the 2008 and Covid… Full Story: Business Leader
Customer Experience: Key Pillars For Continuous Improvement
… across business domains including marketing, sales and compliance. … is the basis for what most people recognise as “business intelligence” and might… Full Story: International Banker