What is Business Intelligence Software? Top BI Tools of 2022
The rise of social media has permanently altered marketing. Businesses today spend 5% to 12% of their total sales on marketing, with B2Cs investing more than B2Bs. Full Story: Analytics Insight
How business intelligence is reshaping the retail industry
Retail is one of the most data-driven industries globally, so using business intelligence tools to understand customer behavior, estimate inventory needs, Full Story: Appinventiv
A Deep Dive on a Customer Experience Priority: Customer Understanding
Getting customer understanding right not only provides great customer experience (CX), it also gives marketers a leg up on what I see as the big opportunities for CX in 2022. Full Story: CMSWire
5 strategies to improve marketing analytics
Marketing analytics is the examination of data gathered during marketing campaigns to identify trends in areas such as the relationship…Full Story: InfotechLead
SugarCRM vs Salesforce: Which CRM Software Is Better?
Salesforce and SugarCRM are two of the most popular customer relationship management (CRM) software options. Full Story: CIO Insight
Understanding the business value of real-time analytics
Regardless of size, businesses across industries and sectors need to react much quicker to customer requests that can include everything from quotations and proposals to delivering on services. Full Story: ITWeb
All You Need to Know about Self-Service Business Intelligence
Self-service BI’s improved data accessibility and analytics capabilities help the firms in a variety of ways. Full Story: Analytics Insight
Four ways marketing analytics tools drive business growth
As a result, marketing analytics will continue to grow in importance over the coming years. But with marketing budgets still being limited.. Full Story: Econsultancy
A Deep Dive on a Customer Experience Priority: Customer Understanding
Getting customer understanding right not only provides great customer experience (CX), it also gives marketers a leg up on what I see as the big opportunities for CX in 2022. Full Story: CMSWire
5 strategies to improve marketing analytics
Marketing analytics is the examination of data gathered during marketing campaigns to identify trends in areas such as the relationship…Full Story: InfotechLead