How business intelligence is reshaping the retail industry
Retail is one of the most data-driven industries globally, so using business intelligence tools to understand customer behavior, estimate inventory needs, Full Story: Appinventiv
6 data preparation best practices for analytics applications
How do I know? Partly from experience, but mostly because that’s the nature of enterprise data. Full Story: SearchBusinessAnalytics
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
The future of marketing is building a privacy-safe world
“Privacy regulations, e-commerce integration, customer data platforms, and better ROI optimization enabled by smarter marketing analytics”… Full Story: The Drum
Technology Can’t Solve Your Engagement Issues
As a chief technology officer, I see a new generation of marketers being motivated by a reliance on technology as the de facto solution to all challenges in consumer marketing. Full Story: Forbes
Building Relationships In Digital Channels
He’s a world class expert in marketing analytics, accountability, and measurement who has evaluated over 2,500 digital marketing programs… Full Story: Forbes
The 19 Best Visual Analytics Tools and Software for 2022
The editors at Solutions Review have developed this resource to assist buyers in search of the best visual analytics tools to fit the needs of their organization. Full Story: Solutions Review
15 Valuable Pieces Of Data Agencies Glean From Clients’ Google Analytics
Some clients don’t have the information their agency partners need to develop strong, effective marketing and advertising strategies. Full Story: Forbes
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
What Analytics Trends Should Marketers Expect in 2022?
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire