How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
The 9 Best Embedded Analytics Tools for Marketing to Consider in 2022
The editors at Solutions Review have developed this resource to assist buyers in search of the best embedded analytics tools for marketing to fit the needs of their organization. Full Story: Solutions Review
What Keeps Digital Customers Loyal?
Marketers know that loyal customers are the bedrock of any successful business. Full Story: Forbes
Will BI survive? Yes, but we may not recognize it
Business Intelligence has gone through quite a few iterations. Full Story: Diginomica
11 Marketing Analytics Trends for 2022
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
How Intelligent Businesses Use Business Intelligence
While BI is a modern term, business intelligence has been helping companies stand up to significant organizational challenges for decades. Full Story: Entrepreneur