Unbounce acquires LeadsRX marketing analytics
The conversion intelligence platform adds marketing performance analytics and attribution. Full Story: MarTech
PTC Utilized People.ai to Activate Sales and Marketing Teams
People.ai helped PTC to improve customer engagement and boost productivity by addressing their challenges. Full Story: Analytics Insight
Will BI survive? Yes, but we may not recognize it
Business Intelligence has gone through quite a few iterations. Full Story: Diginomica
11 Marketing Analytics Trends for 2022
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
How Data Analytics Are Used in Marketing
A closer look into three main kinds of data-driven marketing analytics – descriptive, predictive and prescriptive. Full Story: South China Morning Post
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Top 5 Best Digital Analytics Software in 2022: Improve Your Sales and Digital Marketing Strategies!
Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Full Story: Tech Times
Top six big data analytics trends to expect in 2022
Companies are increasingly taking up data analytics to lower costs, enhance customer experience and optimise processes. Full Story: Moneycontrol
What Analytics Trends Should Marketers Expect in 2022?
In 2022, marketers may well feel like short-order cooks slammed with customer orders. Full Story: CMSWire
7 Ways Business Intelligence Can Improve Your Business
Business intelligence combines business analytics, data visualization, data mining, infrastructure and data tools, and best practices to help companies make more informed decisions. Full Story: Analytics Insight