How is Computer Vision Used in Marketing?

Computer vision has advanced in great strides, allowing new marketing opportunities. Full Story: Analytics Insight

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

How To Fire Bad Customers And Find The Good Ones

The digital marketing realm has become an obstacle course, with new challenges being presented at every corner. Full Story: Forbes

Descriptive vs. prescriptive vs. predictive analytics explained

Analytics provides insight into the data today’s businesses run on. Full Story: SearchBusinessAnalytics

“We need to make privacy transparent and simple to understand”

For Asabe Yabani, a product owner of marketing analytics at Made.com. Full Story: Campaign

5 Growth Marketing Tips For SaaS Businesses

As a growth marketer, you may have to experiment with different marketing channels and strategies to find the one that works best for your company. Full Story: ValueWalk

Using AI-Based CDPs to Improve the Customer Experience

If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire

How Better Tech Equals Business Intelligence for Propane Marketing

The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review

How To Fire Bad Customers And Find The Good Ones

The digital marketing realm has become an obstacle course, with new challenges being presented at every corner. Full Story: Forbes

Descriptive vs. prescriptive vs. predictive analytics explained

Analytics provides insight into the data today’s businesses run on. Full Story: SearchBusinessAnalytics