“We need to make privacy transparent and simple to understand”
For Asabe Yabani, a product owner of marketing analytics at Made.com. Full Story: Campaign
5 Growth Marketing Tips For SaaS Businesses
As a growth marketer, you may have to experiment with different marketing channels and strategies to find the one that works best for your company. Full Story: ValueWalk
Predictive analytics in marketing: Achieving success
The use of predictive analytics in marketing is transforming how companies sell to customers, but the learning curve can be steep. Full Story: SearchBusinessAnalytics
The Era Of Marketing Intelligence Is Here
We all know about business intelligence. It has been discussed immensely and has had a great adoption rate. Full Story: Forbes
Using AI-Based CDPs to Improve the Customer Experience
If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire
How Better Tech Equals Business Intelligence for Propane Marketing
The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review
How To Fire Bad Customers And Find The Good Ones
The digital marketing realm has become an obstacle course, with new challenges being presented at every corner. Full Story: Forbes
Descriptive vs. prescriptive vs. predictive analytics explained
Analytics provides insight into the data today’s businesses run on. Full Story: SearchBusinessAnalytics
The business benefits of automating and embedding BI
Automated insights and embedded BI are getting decision-makers the data needed to make quick decisions, accelerate business processes and lessen manual work required. Full Story: SearchBusinessAnalytics
5-step predictive analytics process cycle
A viable predictive model that yields valuable outcomes requires a methodical team approach to goal-setting, data integrity and model development, deployment and validation. Full Story: SearchBusinessAnalytics