Using AI-Based CDPs to Improve the Customer Experience
If marketing is relying on business intelligence teams or data scientists to collect data from disparate systems, run predictive models, and create segments… Full Story: CMSWire
How Better Tech Equals Business Intelligence for Propane Marketing
The Marketing Analytics Canvas Tool. To help marketers address such challenges, we created a tool that guides the process of designing an… Full Story: MIT Sloan Management Review
A lean startup’s growth marketing tech stack
You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
A lean startup’s growth marketing tech stack
You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes
Data is ubiquitous in businesses these days — but an interest in it is not. Despite the overwhelming consensus that companies should be data-driven, it’s still difficult for many data leaders to get everyone invested in using data. Full Story: Forbes
How Marketers Can Address Data Challenges to Drive Growth
A research-based tool offers marketers methods for designing an analytics architecture that fits the business need. Full Story: MIT Sloan Management Review
How is Computer Vision Used in Marketing?
Computer vision has advanced in great strides, allowing new marketing opportunities. Full Story: Analytics Insight
Three Strategies For Improving Your Marketing Analytics
Data has become both a blessing and a curse for marketers. Full Story: Forbes