Why Is Data Science the Future for Businesses?

The number of connected devices per household is expected to rise to 50 in 2021. This will transform how we manage and interact with our homes and businesses. Full Story: IndianWeb2.com

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

Business Intelligence vs Business Analytics: Which Platform is Right for Your Organization

There’s no denying that businesses create an overwhelming amount of data every day. Full Story: Appinventiv

Making Sense of Marketing Data and Analytics

Never before have marketers and business owners been able to understand their marketing efforts and make calculated, data-driven business decisions. Full Story: InvisionMag.com

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

Elevate Your App Campaign Game with Marketing Analytics

Mobile marketing goes hand in hand with data analysis. Full Story: Analytics Insight

A lean startup’s growth marketing tech stack

You’ve launched a few paid acquisition channels and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! Full Story: TechCrunch

Three Strategies For Improving Your Marketing Analytics

Data has become both a blessing and a curse for marketers. Full Story: Forbes

6 marketing attribution and predictive analytics platforms your organization should consider

These platforms can provide marketers with valuable insights into how to better allocate their resources. Full Story: MarTech

Should We Still Care About Bounce Rates?

For years now I’ve had to explain the meaning of different metrics found in marketing analytics reports. Full Story: CMSWire