How data analytics changed companies marketing strategies?
Data analytics has revolutionised the marketing sector by helping brands to deliver more targeted messaging to their customers and measure their campaign ROI. Full Story: Gulf Business
5 Ways Brands Underutilize Data Analytics
Despite the widespread application of analytics dashboards and data-driven KPIs across the C-suite, most senior marketing teams are utilizing data primarily for backward-looking analysis to measure performance rather than building analytics dashboards that drive future initiatives and planning. Full Story: Datamation
3 Stocks to Watch Amid Rising Usage of Business Analytics
As the shift to digitization has accelerated over the years, the importance of business analytics has also increased manifold. Full Story: Yahoo Finance
Seven ways how marketing analytics can add business value
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Full Story: Consultancy.com.au
10 Best Business Analytics Organizations to Work for in 2022
Planning to start a career as a business analyst? Check out these 10 best Business Analytics Organizations. Full Story: Analytics Insight
Types of Predictive Models: How Do They Work?
If you’ve been working with or reading about analytics, you’ve probably come across the term predictive analytics. Full Story: Analytics Insight
4 ways to harness the power of ‘revenue intelligence’ and boost sales
Revenue intelligence sounds intimidating but demystifying and learning how to apply it can supercharge a business. Full Story: Fast Company
What Is Business Intelligence and Capabilities That Can Help
BI or Business Intelligence takes advantage of software and services that help to transform big data or any other relevant information into actionable insights that can help to inform an organization’s decision making processes and can be used to present these analytical findings into a report or a chart, graph and more. Full Story: Telemedia Online
Seven ways how marketing analytics can add business value
Marketing analytics comprises the processes and technologies that enable marketers to evaluate the success of their marketing initiatives. Full Story: Consultancy.com.au
5 Ways Brands Underutilize Data Analytics
Despite the widespread application of analytics dashboards and data-driven KPIs across the C-suite, most senior marketing teams are utilizing data primarily for backward-looking analysis to measure performance rather than building analytics dashboards that drive future initiatives and planning. Full Story: Datamation