Why Is Web Analytics and Digital Marketing Analytics Important?
Have you ever walked into a store, and your greeting is personalized? The clerk remembers your name and your last purchase! This customized experience is what you should always aim to create for your clients and customers. Full Story: Analytics Insight
How Big Data and Analytics is transforming the Startup World
With increasing number of Indian startups joining the unicorn club despite the pandemic, it is evident the new-age startup ecosystem in the country is showing promising growth. Full Story: Express Computer
The growth mandate: How marketers are facing up to the pressures of marketing-led growth
Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella
6 reasons why it’s important for marketing to understand finance
While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing
What is a data warehouse? The source of business intelligence
Enterprise data warehouses are comprehensive structured data stores designed for analysis. Full Story: InfoWorld
7 Ways You Can Use AI to Drive Customer Loyalty
The outsize popularity of dystopian TV shows aside, there’s no firm consensus on what AI technology will mean for our future on the planet. Full Story: CustomerThink
Views 3 ways analytics can help improve your recruiting pipeline and meet your DEI metrics
Your company has a team monitoring your finances on a day-to-day basis, right? That’s a standard business practice. Full Story: Employee Benefit News
7 Tips to Use AI to Acquire and Retain Customers
Artificial Intelligence (AI) mimics the cognitive functions of the human mind, particularly in learning and problem-solving. Full Story: Yahoo Finance
What Are The Six Basic Tasks Of Business Intelligence?
Business intelligence is immensely helpful to enterprises as it helps them in using technologies and strategies to analyze historical and current data with an aim to augment strategic decision-making and propose a highly competitive edge. Full Story: TechStory