5 Must-Haves For Your CRM Buying Checklist

Don’t invest in a customer relationship management (CRM) tool just because of its name and reputation; make sure it has these five key features or you could wind up wasting your money. Full Story: PCMag Australia

Embedded analytics leads to improved productivity

With many enterprises still in the early stages of using AI technologies, embedded BI remains a key means of making data accessible to a broad array of potential users. Full Story: SearchBusinessAnalytics

How to Use GA4’s Features to Unlock Marketing and Conversion Insights

The marketing industry is ever-changing, and the data collected on customer behavior has never been more abundant. Full Story: CMSWire

Improve CX with AI and empathy

To build customer relationships, businesses must nurture consumers over a period of time with appealing marketing campaigns. Full Story: YouGov

Advantages of Business Intelligence

BI gives businesses access to data that is crucial to their success in various areas, including sales, finance, marketing, and a slew of other departments. Full Story: CIO Applications

What Are The Six Basic Tasks Of Business Intelligence?

Business intelligence is immensely helpful to enterprises as it helps them in using technologies and strategies to analyze historical and current data with an aim to augment strategic decision-making and propose a highly competitive edge. Full Story: TechStory

Building the bridge between marketing and analytics

To deliver sophisticated and personalized customer engagement strategies, organizations are often faced with breaking down the barriers between functional siloes. Full Story: CX Network

Data architecture vs. information architecture: How they differ

Data architects collect the statistics and information architects put the numbers into context as they work symbiotically to bolster an enterprise’s data and business strategies. Full Story: SearchDataManagement