Wealth Marketing Analytics – Switch Likes And Shares For Quality Data

Even when wealth management could rely on in-person events, we still had analytics: marketing departments could count event attendees or business cards dropped into a bowl. Full Story: Forbes

Everflow Chooses Precog To Power Its Advanced Marketing Analytics Service

Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Full Story: MarTech Series

Applying robust data analytics to improve ecommerce

Data analytics presents a means to gain a competitive advantage in retail, drawing on data collected from ecommerce ,and then analyzing the data through bespoke or commercial analytical platforms. Full Story: Digital Journal

Manage startups with these three software systems

Many succumbed to their entrepreneurial spirit in an era when more professionals were choosing to explore another career path rather than jumping straight into the corporate world. Full Story: Illinois News Today

The growth mandate: How marketers are facing up to the pressures of marketing-led growth

Today’s digital-first customer wants personalised offers from companies who understand their needs. Full Story: Mumbrella

6 reasons why it’s important for marketing to understand finance

While we are not saying that you should rush to give a virtual hug to your nearest finance person, it is important to understand finance. Full Story: B2B Marketing

Five Trends Shaping Governance, Risk And Compliance

As a result of the pandemic, businesses have been forced to rethink their operational resilience — especially when you consider 2020 was a record year for data breaches, despite seeing an increase in cybersecurity spending, according to a report by Canalys. Full Story: Forbes

Data-driven marketing: the rise of the customer data platform

Everything seems to justify the current explosion of the Customer Data Platform (CDP) market. Full Story: The Drum

5 Innovative Ways to Integrate MDM Capabilities with Business Processes

Master data management (MDM) refers to the discipline of harmonizing information tech and business or organizational needs by ensuring the uniformity, accuracy, stewardship, semantic consistency, and accountability of an enterprise’s shared master data assets. Full Story: Business 2 Community

10 Steps to Create and Sustain Data-Driven Culture

10 mandatory steps to help in creating and sustaining data-driven culture at its core. Full Story: Analytics Insight