What Marketers Need to Know About the Newest Features in Google Analytics 4
Google Analytics has been part of most marketing departments’ toolkits for quite some time. Full Story: CMSWire
How Capital One Develops Marketing Insights
At Capital One, there’s no shortage of customer data to mine for marketing insights. The challenges this wealth of data come into particular focus when cross channel data are analyzed. Full Story: Forbes
BigCommerce provides retailers a choice of data analysis tools
A leading e-commerce platform is letting retailers personalize the technology they use to enhance customer personalization. Full Story: Chain Store Age
The 11 Best Retail CRM Software Solutions to Consider in 2021
With the right retail CRM software, businesses can improve how they manage their customers, respond to queries, develop brand loyalty, encourage return customers, generate marketing campaigns, and generally maximize customer satisfaction. Full Story: Solutions Review
Can retailers’ marketing efforts reach the right consumer 90% of the time?
Brands are constantly on the hunt for innovative ways to draw in new customers and engage with current customers. Full Story: FreightWaves
Five Ways Your Content Might Be Sabotaging Your Account-Based Marketing
ABM can be a worthwhile strategy to pursue if your organization is interested in reducing costs and increasing leads. Full Story: MarketingProfs
Google Analytics Attempts to Provide More Privacy Conscious Data Sources for Marketing
Protecting the privacy of users is a really important thing since it can help facilitate an internet ecosystem wherein users would generally not be concerned with the thought of having their privacy compromised in any way, shape or form. Full Story: Digital Information World
Breaking The Barriers To Analytics Adoption
As consumers, many of us unknowingly glean insights from data on a daily basis and use them in ways that benefit our lives. Full Story: Forbes
Top 10 Trends in Marketing Analytics to Look out for in 2021
With an objective to evolve interminably, business organizations and companies deem marketing analytics as to the crucial slices in the realm of marketing as they are the primary drivers of successful markets. Full Story: Analytics Insight
Artificial Intelligence in Finance: We Have Come a Long Way!
All this while, we have seen wide applications of technology in every industry that we can think of. One of the greatest innovations on the technological front is that of Artificial intelligence. Full Story: Analytics Insight