Why B2B Companies Need Closed-Loop Analytics
In 2020, B2B digital marketing spend surpassed $8 billion and accounted for 11.3% of company budgets, on average. Full Story: MarketingProfs
How AI Chatbots Can Help You Beat the Competition
Chatbots are essentially software applications that try to mimic human conversations to carry on a chat with a customer. Full Story: Business 2 Community
Top Dashboard and Reporting Tools of 2021
The function of dashboard and reporting tools is to make the process of data analyzing easy for the companies. Full Story: Analytics Insight
The future of AI in finance is here: Reducing the cost of accuracy
Artificial intelligence and machine learning (AI/ML) have already transformed industries and changed the way work gets done across the enterprise. Full Story: VentureBeat
Top Business Intelligence Tools In 2021
Business intelligence (BI) refers to extracting actionable insights from data to inform decision-making. Full Story: Analytics India Magazine
Five Steps to Increase Business Insight Velocity
Speed is not a vanity metric when it comes to business intelligence because data is only as valuable as it is fresh, accurate, and actionable. Full Story: TDWI
Drive Your Online Presence Forward: Strategies and Tactics
It’s nearly impossible to think about running a business, even a small one, without a commanding online presence. Full Story: Business 2 Community
Top 5 Tools for Guaranteed Affiliate Marketing Success
One of the most popular means of making that also enables individuals to earn some extra income online and letting people know about your business and products is Affiliate Marketing. Full Story: MarTech Cube
3 Questions Every Data-Driven Company Needs to Ask
Think along the lines of becoming human-driven, but data-informed. Full Story: Built In
Marketing the Future: How Data Analytics Is Changing
Data analytics helps marketers learn about their customers with target precision, from the movies they watch on Netflix to their favorite scoop of chocolate ice cream. Full Story: Knowledge@Wharton