Natural Language Generation – Beyond Business Intelligence
It goes without saying that in order for companies to make better decisions, optimize processes, increase productivity, and drive revenue, they must invest in data. Full Story: Business 2 Community
15 Best Marketing YouTube Channels (That Are Worth Subscribing To)
YouTube is a great place where both new and experienced marketers can learn new ideas and tactics to get traction for their business. Full Story: 99signals
Salesforce and Proof Analytics Deliver Marketing Optimization
The alliance of Salesforce and Proof Analytics has transformed the calculation of marketing ROI, delivering exceptionally fast, scalable and agile Marketing Optimization rooted in a systems-level integration between the two companies. Full Story: AiThority.com
Salesforce Updates Marketing Cloud and Commerce Cloud
With the next generation of Marketing Cloud, marketers can get to know their customers through a single source of truth, provide artificial intelligence-powered personalization, and optimize overall marketing impact with unified analytics. Full Story: Destination CRM
Big Data Integration and Challenges Involved
Big data integration can be complex since it involves data from varied sources. Full Story: Analytics Insight
Real-time analytics: 7 tips for success
Fast and accurate insights are crucial in today’s data-driven world, making real-time analytics essential for many enterprises. Here’s how to get it right. Full Story: CIO.com
Goodbye Universal Analytics, Hello Google Analytics 4
The complexity of the modern Web user’s experience has made it critical for marketers to track users across mobile and desktop environments—together. Full Story: MarketingProfs
How to Introduce AI Into Your Marketing and Customer Experience Practices
Artificial intelligence (AI) is fast becoming as fundamental to customer experience (CX) as CX has become to the business. Full Story: CMSWire
How CMOs are paving the way for analytics adoption
The CMO’s role has seen a big evolution over the past year. Full Story: VentureBeat
Quality data is the bedrock to true business intelligence
As with everything nowadays, the Business Intelligence (BI) industry is expanding and evolving at a rapid pace – by 2022, Reuters expects the global revenue of BI to be worth $29.48 billion. Full Story: ITProPortal