Can Low- and No-Code Platforms Turn Marketers Into Data Scientists?
The global low-code development platform market is predicted to generate $187.0 billion by 2030, rising from $10.3 billion in 2019, according to a November report from ResearchAndMarkets. Full Story: CMSWire
How Data Can Drive Growth For B2B Marketers In 2021 And Beyond
The 2021 outlook is one of growth. Consider our current state: projected GDP growth, increasing vaccination availability, the imminent reopening of the economy, favorable interest rates, plus many more signs of an upswing. Full Story: Forbes
3 ways business can use data and analytics to change outcomes
Successful organizations rely on data — whether or not business units realize it. Full Story: CIO Dive
Decoding intent data – reality or myth?
Imagine having a “cutting-edge sales intelligence tool” at your disposal, enabling your revenue team to leverage even the subtlest buying signals from your prospects. Full Story: B2B Marketing
Increase sales with proper analytics
When you have an online store with Amazon, you must keep track of your sales to make sure you have a manageable profit. Full Story: Mtltimes.ca
How 5 agencies delivered incredible results for their clients
These success stories prove the ROI of call tracking. Full Story: Marketing Land
Business Intelligence: What makes it a crucial factor for an enterprise’s success?
Enterprises need to choose the right combination of business intelligence tools or platforms that will best suit their organisational needs. Full Story: YourStory
Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies
For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. Full Story: MarTech Series
How Emotions Analytics Will Change the Way You Engage With Your Customers
Customer data gives you a clearer picture of your audience. Just knowing the basic demographics of your customers helps you identify the right channels to target and refine your messaging. Full Story: CustomerThink
5 Digital Marketing Strategies to Drive Your D2C Business’s Growth
The direct-to-consumer (D2C) model has grown exponentially in recent years, thanks in part to savvy marketers that use the strategy to connect directly with their customers. Full Story: MarTech Series