Analytics and TikTok: How to use them for Success

Are you struggling to seen any growth or improvement on your TikTok account and want to know how to change that? Full Story: Analytics Insight

How to find the perfect influencers for your brand: A quick and easy way

Finding influencers remains the biggest challenge for those who run campaigns: here’s how to find social media influencers for your brand. Full Story: MarTech Today

Pinterest for Business: How to View Analytics on Mobile

Did you know that Pinterest allows users with business accounts to view analytics about their accounts from within the Pinterest mobile application? Full Story: Adweek

Marketing with Big Data and IoT: Never Waste Potential

Quite a few marketing experts are quite enamored with their field – getting the consumer to buy what they’re selling is an undeniable thrill. Full Story: IoT For All

Advertisers increasing spend on branded content and influencer marketing post-COVID

More than half of advertisers using paid branded content and influencers say doing so is more critical than it was a year ago, according to a branded content and influencer marketing report by market research firm Advertiser Perceptions. Full Story: Marketing Interactive

Three Mistakes SMBs Can Avoid When Planning A Digital Transformation Strategy

Digital transformation has become a goal for most business leaders, regardless of industry or size. Full Story: Forbes

Data Analysis is the New Elixir for Marketing Strategies

Data analysis is treated as the last straw and is the solely effective and efficient coping mechanism for businesses and markets that were beaten out of shape by the pandemic. Full Story: Analytics Insight

The LinkedIn Analytics That Matter for B2B Marketing

LinkedIn is known worldwide as the professional social media platform, where individuals and businesses can network and connect. Full Story: CustomerThink

3 common mistakes startups make when tracking product analytics

Tracking data correctly can give your startup a competitive edge, giving you insight into what your customers actually want, how they’re interacting with your product and if they’re about to take their business elsewhere. Full Story: Sifted

How Customer Analytics Tools Democratize Data

More and more companies are looking for customer analytics tools that will enable their entire organization to apply advanced analytics … Full Story: Business 2 Community