A cure for marketing’s ‘Frankenstack’ syndrome
For marketing leaders to design the optimal technology stack, they must start to focus on customer profiles and not channels and applications. Full Story: ZDNet
The Top Data Points SMB’s Should Focus On
Right now, small and medium business owners have access to massive amounts of data. Full Story: TechBullion
LinkedIn launches new data analytics platform ‘Sales Insights’
LinkedIn, the professional network platform, has announced the launch of LinkedIn Sales Insights (LSI), a new data analytics platform that allows Sales Operations (Ops) leaders and teams to tap into LinkedIn data at scale and transform their sales planning. Full Story: Brand Equity
Profit from big data analytics
Aim-traded Pelatro (PTRO:40p), a company that makes its money by providing 19 large telecoms operators with precision marketing software… Full Story: Investors Chronicle
Business Intelligence Platform market share to be valued over USD 14590 Million by 2025
The Business Intelligence Platform market research report emphasizes on the predominant trends and the factors stimulating industry expansion as well as those hampering it. Full Story: Market Primes
5 Tips for Realigning Your Marketing Strategies
The mandate for marketers has changed from being “chief storytellers” to “drivers of growth,” according to Liz Miller, vice president and principal analyst at Constellation Research focusing on the chief marketing officer. Full Story: CMSWire
Why Analytics Solutions Remain Core to the Slimmed Down DX Stack
The effects of the global pandemic have put marketing teams, like most business functions, under pressure to cut costs and deliver more. Full Story: CMSWire
The Business SEO Battle: Ranking By Numbers, or Intelligence?
Search engine optimization (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand agencies and marketing gurus more than just a digital headache. Full Story: AiThority.com
Best Machine Learning Software in 2021
Machine learning, one of the driving components of artificial intelligence, has emerged as a leading factor in digital business transformation. Full Story: IT Business Edge
Grow your Business with AI Marketing
With AI in place, companies can surely stay ahead in the race of competition. Full Story: Analytics Insight