Marketing Analytics: More Is Not Always Best
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. Full Story: Law.com
Salesforce Adopts Google Analytics 360 to Restructure Data Democratization and Digital Analytics
World’s biggest CRM maker, Salesforce is using Google Analytics 360 to refine its understanding of digital marketing analytics and website user intelligence metrics. Full Story: AiThority.com
Why Measuring Analytics Success (Or Failure) Is So Difficult
If you’re relying on data analytics to help rebuild momentum in the coming year, make sure to build in time and effort to measure the success of your projects. Full Story: Forbes
Analysis: How SMEs are strapping up for a cookie-less world
As the deadline for the deprecation of third-party cookies draws nearer, companies are scrambling to find alternatives for a pillar in digital marketing that has been crucial to them since the dawn of the Internet. Full Story: Marketing Interactive
How companies should use marketing intelligence
Marketing intelligence (MI) information gathered by a company that is analyzed to identify market opportunities and business strategy. Full Story: Digital Journal
Maximizing The Value Of Data With Encrypted Learning
Competitors in any sector are extremely protective of their data for many reasons — among them competitive advantage and brand reputation. Full Story: MarTech Series
Top 5 issues for employers to address in a remote workplace during the pandemic
It looks like remote workplaces will be a fact of life going forward, and companies will need to deal with these issues. Full Story: Silicon Valley Business Journal
The New Hero Of Data Science: The CIO
Two tectonic forces in enterprise infrastructure are on a high-speed collision course: the rise of data science and machine learning, and increasingly complex security threats. Full Story: Forbes
What Does the Marketing Analytics Stack for 2021 Look Like?
With the ever-growing amount of data available and the increasing importance of analytics, marketers must be in tune with the evolving technology around them in order to take full advantage of the benefits. Full Story: AiThority
First-party data is critical to digital transformation
Understanding customers is crucial for retailers in Australia requiring a competitive online presence as part of their strategy. Full Story: Inside Retail