Data Analytics – Developing Efficient Ad Strategies
Fortunately, advanced tools powered by Big Data or machine-learning have improved the science of analytics. Full Story: MarketingProfs.com
How To Get More Done With Fewer But Smarter Communication Tools
The rapid shift to remote work last year forced businesses to make equally rapid decisions about the tools and platforms that they use to help employees stay productive and collaborative—some of which were not enterprise-ready and many of which overlap. Full Story: Forbes
Marketing campaign analytics startup Sellforte raises $4.78M
Helsinki-based software-as-a-service startup Sellforte today announced a €4 million ($4.78 million) funding round. Full Story: VentureBeat
Top 10 Analytics and Business Intelligence Buzzwords in 2021
Business intelligence is one such effective technology for today’s data-driven organizations. It converts raw data into actionable information. Full Story: Analytics Insight
Three marketing analytics trends are driving performance in 2021
The rapid shift to digital has impacted customers’ expectations of companies and evolved their behaviors. Full Story: Digiday
It’s time to abandon business intelligence tools
Organizations spend ungodly amounts of money — millions of dollars — on business intelligence (BI) tools. Full Story: TechCrunch
Use Cases for CRMs Beyond Sales
Customer Relationship Management is a system used to improve the relationship with customers by collecting and organizing relevant data. Full Story: Business 2 Community
Best Data Visualization Tools & Software for 2021
Data is everything in the business world. It tells companies where they’re succeeding and what they need to work on. However, having data isn’t enough. Full Story: IT Business Edge
What is Call Tracking and How Does It Work?
If you have any experience with PPC advertising, you’ve probably seen the option to include a call tracking extension on your ads. Full Story: Business 2 Community
Five Technologies Communications Teams Should Consider In 2021
Corporate reputation and brand sentiment are more important than ever. A company’s market capitalization is not only a function of its fundamentals but also of its perceived brand values. Full Story: Forbes