Google Analytics is dead, long live Google Analytics 4!
After eight years at the forefront of first-party data processing, the Google Analytics Universal platform has given way to its successor: Google Analytics 4. Full Story: Bizcommunity.com
Do you need a data warehouse for business intelligence?
A data warehouse is a repository of data that’s been generated across an organization’s different applications and collected into one place. Full Story: TechTarget
Google Analytics: You’re Doing It Wrong (And 3 Quick Tips For Doing Things Right)
While solopreneurs and big businesses have a lot of differences, there’s one thing they have in common: in today’s day and age, they have to rely on Google. Full Story: Forbes
Loyalty On The Loose: Four Ways Marketers Can Adapt To Shoppers’ Changing Habits
Loyalty took a beating in 2020: McKinsey (via ZDNet) estimated that 75% of Americans switched brands last year. Full Story: Forbes
10 Virtual Marketing Conferences to Consider in 2021
What’s happening on the internet this year in terms of marketing conferences? A lot. Full Story: CMSWire
At Its All-Time High, Is This Cloud Stock a Buy?
The cloud monitoring specialist Dynatrace (NYSE:DT) posted better-than-expected fiscal third-quarter earnings results. Full Story: Motley Fool
The Technological Leap Of Ping Post Calls
It’s well known that technological advancements are necessary to push human progress, and business, forward. Full Story: Forbes
How data analytics helped Nissan boost test drive outreach in Asia-Pacific
By dropping data silos and cross-analysing, new patterns emerged helping Nissan serve up more relevant suggestions to potential car buyers. Full Story: Campaign Asia-Pacific
Five ways to get smarter about business intelligence in 2021
Leaders must rethink the way they’re incorporating data-driven decision-making into all levels of their organizations. Full Story: ITProPortal
10 Charts That Will Change Your Perspective Of Microsoft Azure’s Growth
Microsoft Azure revenue grew 50% year-over-year in fiscal Q2, 2021, contributing to a 26% increase in Server products and cloud services revenue. Full Story: Forbes