SAP’s acquisition of Signavio goes to the core of its digital business strategy
SAP’s acquisition of Signavio, a provider of tools for analyzing existing business processes, will fill a critical gap in the company’s digital business transformation strategy. Full Story: VentureBeat
The Best of Business Intelligence 2020
The BOBI (Best Of Business Intelligence) awards give BI specialists the opportunity to showcase their skills and expertise. Full Story: PharmaTimes
Senior Marketers Say Analytics Isn’t Meeting Expectations
Using data to inform marketing decisions is widely seen as critical for marketing success. Full Story: Customer Think
Best WordPress Google Analytics plugins of 2021
If you want to grow your online business, or just your digital presence, you can’t ignore your website’s analytics. You can hook up your WordPress site to Google Analytics but you then have to make sense of all the data that’s now coming your way. Full Story: Techradar
Business Intelligence: How to Use it to Improve Your Digital Marketing Efforts
You may already be running marketing campaigns with small or large budgets and generating leads and sales for your brand. Full Story: BBN Times
10 Best Instagram Analytics Tools for Marketers
Instagram analytics tools that can be tailored to your company’s needs are a must-have in order to stay competitive in today’s marketing landscape. Full Story: Observer
How Brands Use Business Intelligence to Grow
Digital solutions and data are among the most important resources that any business has. Full Story: ABCmoney.co.uk
Top 10 Business Intelligence Certifications to Learn in 2021
It will also provide abundant business advantages such as enhanced sales, minimized customer attrition and effective marketing tools. Full Story: Analytics Insight
The 10 best Instagram analytics tools for 2021
Instagram has some of the highest engagement rates of any social media platform on the internet, making it one of the most valuable places to build brand presence and hype around your company. Full Story: AdAge.com
How to Use Google Analytics 4 to Smash Your Conversion Rate
GA4 is the next generation of Google Analytics. It has arisen from what was previously known as app and web properties, which migrated into GA4. Full Story: Internet Marketing News