Three predictions for marketing analytics in 2021
The importance of value for money in marketing analytics will rise, new and better ways of evaluating the online customer experience will emerge and digital-first brands will focus in on market mix modelling. Full Story: Marketing Week
The Future of Business Intelligence and Analytics – Trends for 2021 and Beyond
The future of business intelligence looks extremely promising and is destined to assume a more central role in enterprises. Full Story: EnterpriseTalk
Anticipated trends in Business Intelligence for 2021
In the last few years, BI (business intelligence) has gained momentum in becoming an essential catalyst for business growth, and with COVID-19 impacting the acceleration of software technology, we will see BI rapidly changing to fit the future of business. Full Story: Bdaily
Insights-as-a-Service: Making the Most of Big Data and Analytics
How leveraging insights-as-a-service can expedite business value? Full Story: Analytics Insight
Five Innovations That Have Transformed Business Intelligence
A product’s price, design or advertising are no longer the sole parameters to beat the competition. Full Story: Analytics Insight
Managing Data Complexity with Business Intelligence
What is going to revolutionize your data? Or better yet what is best suited for your business to make the paradigm shift? Full Story: Analytics Insight
How CDOs Can Solve the Top Data and Analytics Challenge
Enterprises have made a lot of progress in becoming data driven over the past several years, but organizations continue to cite one major impediment. Full Story: InformationWeek
Technology Trends for Streaming Analytics in 2021
To tackle 2021’s biggest problems, look to these three key areas to advance in the New Year. Full Story: TDWI
X Analytics: How Industries will continue to Benefit from Data Analytics?
Organizations of each technical field and non-natives are producing more data than ever before. Full Story: Analytics Insight
Data-driven 2021: Predictions for a new year in data, analytics and AI
Towards the end of each year, I receive a slew of predictions, from data/analytics industry executives and luminaries, focused on the year ahead. Full Story: ZDNet