How Qualtrics Makes Money and Expands in Marketing Analytics
Qualtrics has built itself around making the experience of running and owning a business simple. Full Story: Market Realist
Major Business Intelligence Trends to Keep an Eye on
As technology progresses, business intelligence platforms will be powerful, allowing companies to do more with data. Full Story: CIOReview
Want An Effective Data-Driven Culture? Create A Decision-Driven Culture Instead
The secret to making this cultural shift is fostering a “decision-driven” culture rather than a data-driven one. Full Story: Forbes
Business Intelligence – It’s all about Data Collection, not Data Usage
Integrating business intelligence (BI) and consumer analytics is a powerful catalyst for any business to succeed. Full Story: PaymentsJournal
Is proactive planning needed for effective utilization of business data?
CIOs say that developing a major opportunity for the enterprise requires recognizing and analyzing relevant business data. It will have a major effect on business growth and revenue. Full Story: EnterpriseTalk
Three Tips For Choosing The Right Customer Data Platform
Although they have been around since 2013, customer data platforms (CDPs) have only recently gotten the attention they deserve from marketers. Full Story: Forbes
The Quest for Unified Marketing Measurement
Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Full Story: Customer Think
What businesses expect from BI in a post-COVID world?
As businesses continue to find newer ways of functioning and survival amidst the pandemic, their expectations from business intelligence and analytics have also changed. Full Story: BW Businessworld
Top 10 BI Tools that are Driving the Tech-Based Business Growth
BI tools are designated to make sense of the huge quantities of data that organisations accumulate over time. Full Story: Analytics Insight
What To Expect From Business Process Automation
Business process automation should be considered by every business — not only because it’s the trendy way to run operations in the 21st century. Full Story: Forbes