Branding facilitates product differentiation. Managing the brand is challenging task in marketing acumen. Full Story: WhaTech
What Makes a Great Brand Name, and How to Choose One
We spoke with Jake about the complex obstacles branding and marketing experts face today in naming a brand and the key to creating a name that will stand the test of time. Full Story: Muse by Clio
Branding the intangible: How to give solid personality to things that aren’t there
With most brands, you can pick them up, smell them, wear them, consume them. But how do you create a strong identity for something that’s completely intangible? Full Story: Transform magazine
Three Strategies To Help Your Brand Win On TikTok
It’s hard to win on TikTok. Although the platform is relatively new, engaging and exciting, many brands still struggle to achieve quality, lasting results with their ads. Full Story: Forbes
How To Protect And Grow Your Brand On Amazon
How does a small to medium-sized business compete on Amazon while protecting its reputation for honesty, integrity and authenticity? Full Story: Forbes
How to add Amazon shoppable images to Brand Stores
Amazon shoppable images are a new featured added in 2020 and available to Brand Stores – you’ll have access if you are in the Amazon Brand Registry. Full Story: Tamebay
Creating Brand Trust: A Key Currency for Business
This is the first in a blog series about building and maintaining brand trust. Full Story: Security Intelligence
Launching a Direct to Consumer Brand? Here Are the 8 Success Secrets.
One of my favorite aspects of my job is helping founders bring their vision to life and launch their brands. Full Story: Entrepreneur
Why Graphic Design Is Important In Digital Marketing
If you’re not consisting of visual material in your digital marketing, you’re missing out on a big possibility for improving outcomes. Full Story: Armenian Reporter
3 ways to achieve brand-led sustainability change
Covid-19 has had a devastating effect on health, business and economies, but it has also made us reassess and reprioritise in more positive ways. Full Story: The Drum