Building Trust During a Pandemic: Ensuring Reliable Brand Experiences
This coupled with a challenged economy means that brands will need heightened levels of efficiency in advertising and creative strategies that address both the short and long-term changes in how people live and consumer. Full Story: MarTech Series
How An Iconic Fishing Brand Used Technology To Catch A New Generation Of Anglers
Recreational fishing has been a popular outdoor activity for decades. Full Story: Forbes
Top 5 free Graphic Design Software
Taking the first steps in graphic design can be quite daunting. There are so many software options available to choose from, and finding one that works for you may be a very time-consuming process. Full Story: PC-Tablet
How to find the right influencers for your brand
It’s no secret that influencer marketing is one of the most effective channels for reaching your audience right now. Full Story: The Drum
7 Important Factors for Effective Small Business Branding
As a small business, you probably hear the word “branding” thrown around quite a bit. You know it’s important, but what exactly is small business branding? Full Story: Business 2 Community
Why Consumers Want Brand Communities, Not More Ads
To power growth and drive advocacy, brands need to manage diverse communities that weigh in at every level. Full Story: Talking Influence
6 Actionable Tips for Branding Your Startup in 2020
Branding your startup isn’t a walk in the park. But if you have the right vision and strategies in hand, you will become invincible in no time. Full Story: YourStory.com
Apple sues a small company as its pear logo allegedly matches its own
Apple is suing a small business by the name of Prepear, and is taking the company to court. The reason for the lawsuit is that its pear shape logo somehow matches its own iconic apple logo branding. Full Story: gizmochina
Renewing Your Brand In The Trust Economy
Trust is the glue that holds civilization together. Overstated? I don’t think so. We are in an unprecedented — and weird — time right now, when trust of anything and everything seems to be at an all-time low. Full Story: Forbes
How to amplify your brand with purpose-driven creative
Now, more than ever before, brands are supercharging their campaigns with purpose-driven creative. Full Story: The Drum