Learn From the Masters: Why Apple’s Branding Works
For a lot of companies, branding is an integral element of success. A brand is a complex system with many moving parts. Full Story: Business 2 Community
Why Graphic Design Is Important In Digital Marketing
If you’re not including visual content in your digital marketing, you’re missing a huge chance for getting better results. Full Story: Digital Market News
WHY BETTER MEASUREMENT IS THE SECRET TO PROACTIVE BRANDING
As the global crisis unfolds, marketers are adapting their messages to meet the moment. Full Story: AdAge.com
Do You Still Need to Brand Your Intranet?
Branding still matters for intranets, but many organizations are taking a “lightly branded” approach to the interface, arguing that features and agility matter more. Full Story: CMSWire
How to Level-up Your Visual Branding on Instagram
A visual brand identity is all about how your business looks and feels on social media. Full Story: The Union Journal
What it means to be a Most Connected brand in 2020
Over the course of the coronavirus health crisis we have experienced a seismic shift in the way we work, socialise, shop, relax and engage. Full Story: The Drum
Do you do any branding? Here’s a simple way to get started
Your branding statement might work as an elevator pitch, a seminar speaker introduction, an answer to “What do you do?” at parties. Here’s an example. Full Story: BenefitsPro
Start-up Guide: How to Practice Graphic Design At Home
Graphic architecture often gains traders from comprehension, even without formal schooling. Full Story: StreetInsider.com
Don’t expect a slogan to make your brand famous
It’s true that a strapline can give a brand fame and mental availability, but only if it’s a great one, which gets harder to achieve as time goes by. Full Story: Marketing Week
7 ways to prepare your brand for the post-crisis world
Today we are experiencing a watershed moment that will redefine what consumers look for in their brands and whether or not companies thrive or merely survive this crisis. Full Story: Retail Customer Experience