How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
The same is true regarding purchase decisions, highlighting the importance of appealing to people’s emotions in the ways that brands connect with audiences and how they market. Full Story: MediaPost
How to Choose an Impactful Brand Name
A brand name represents more than your business, it represents your values too. Full Story: Business 2 Community
Here’s How To Begin Building Your Personal Brand
In the 1900s, the term “coolhunting” was coined as a marketing strategy. The term referred to marketing professionals who searched for cultural fads in order to predict future trends. Full Story: Forbes
3 Effective Brand Communication Channels For Reaching Your Audience
The goal of identifying the best brand communication channels for your online business is to reach out to your audience in the best way possible. This allows you to convert them into customers faster and keep them one for the long-term. Full Story: Business 2 Community
Invest In Branding For Long-Term Success
Fast money is never a reason to get started in business. Full Story: Forbes
Some people think branding is overrated. The product should do the talking, not the fancy packaging. Full Story: Love Belfast
Three Tips To Win Online With Better Branding
During the current coronavirus pandemic, because of the rules and regulations put into place forcing merchants to close their doors. Full Story: Forbes
Branding to Drive Social Selling: A Unified Brand Image for All Channels
Social media is an integral part of our lives, so it’s only natural that brands are using it to their advantage. Full Story: Business 2 Community
Why Tokyo 2020 Branding Is the Right Decision for the 2021 Olympics
For millions of athletes, sponsors, fans, and indeed all of humanity, the cancellation of Tokyo 2020 was a necessary disappointment. Full Story: MarTech Series
16 Tips For Branding In A Time Of Crisis
When an economy is going through a time of crisis, marketing is the first department to take a hit. Full Story: Forbes