How Does Branding Work? How Do We Manage Our Brand to Attract Customers?
Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything about your company. Full Story: Business 2 Community
Defend The Brand: What You Don’t Know Can Hurt You
I’ve been on the record for quite a while about the importance of the chief marketing officer (CMO) caring about security and having a close relationship with the chief information security officer (CISO). Full Story: Forbes
How to Increase Brand Awareness in a Competitive Landscape
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. Full Story: Business 2 Community
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
There is no longer any need to create a Wikipedia page to get a knowledge panel for a brand. Full Story: Search Engine Journal
5 Startup Branding Trends to Look Out for
Modern customers are looking towards intangible values and abstract branding. Full Story: Business 2 Community
The Relevance of Brand Relevance
iPhone, iPad, iEverything – the world of Apple has become a prime case study for brand marketers, as they continue to boast legions of fans around the world; Full Story: Hospitality Net
Helping vs branding: strategies that work (and those that don’t)
Brands have gone the extra mile to address Covid-19, with varying levels of success. Full Story: CampaignLive
Evolutionary Branding: Know The Jungle
The law of the jungle states, in evolutionary terms, that only the fittest survive. Full Story: Forbes
Brands Struggle to Keep Up When Promotions Explode in Popularity
Long before there were shortages of toilet paper and hand sanitizer, there was a different kind of nationwide shortage, fueled by a social media frenzy. Full Story: Grit Daily
How To Adjust Your Brand Strategy In The Time Of Coronavirus
We’re experiencing a historic moment. The Coronavirus pandemic has turned all of our lives upside down. Full Story: Forbes