Branding – Is It Important in A Business?

Doing business smartly is key these days. Full Story: Onrec

3 Brand-Name Stocks to Absolutely Love During This Correction

These well-known companies haven’t been this cheap in a long time. Full Story: Motley Fool

11 things to avoid if you want to maintain consistent branding

Most consumers don’t stick to one marketing channel. Full Story: AdAge.com

Why are brands trying so hard to be weird?

For a while now, brands have been behaving like our clever, smart-ass friends: talking to us in the first person, going heavy on the gifs and memes, obsessing about products and pop cultural moments with in-jokes and archness, the way we do in our private group texts. Full Story: The Drum

4 Relationships You’re Overlooking When Building A Brand

Your brand is so much more than your logo, photos and website – it’s the values & messaging that informs every piece of your business… Full Story: Forbes

The Benefits Of Launching A Direct-To-Consumer Brand In 2020

The large production runs required by retailers, coupled with long lead times and impatient investors, are causing many entrepreneurs to second guess today’s saturated retail environment. Full Story: Forbes

Self-Branding When You Have No Sense Of Self

We’re all aware of how important the concept of “personal branding” has become. And we’re also aware of the insecurities it can bring about, especially for the less spirited amongst us. Full Story: The Peak

Clean color brand Ilia focuses on offline marketing

Hot off the heels of announcing its Series B funding in January, clean makeup brand Ilia is funneling that capital into its first outdoor ad campaign. Full Story: Glossy

Why branding is important in the digital space

This means that there are many more companies competing for Internet users’ share of clicks. Full Story: Media Update

Rebranding 2.0: How To Evolve Your Existing Brand

I can’t believe five years have passed since we created a new brand logo, strategy, website, collateral, etc. Full Story: Forbes