The key branding mistakes to avoid
Bob Sheard, the founder and co-owner of branding agency Fresh Britain tells MT the key branding mistakes leaders should avoid. Full Story: Management Today
Employee branding: Critical to customer experience
Employee branding is a critical component of the customer experience. When employees are treated fairly and feel empowered, they deliver better experiences for customers. Full Story: Bizcommunity
How Politics Influences Branding
According to a study recently released by consumer intelligence company Resonate, 46% of consumers are slightly, moderately or much more likely to buy from a brand that supports Ukraine in its war against Russia. Full Story: Forbes
How Personal Branding Can Heal Humanity: A Conversation With The Legendary Tom Peters
Management guru Tom Peters transformed my life 25 years ago. That’s when his revolutionary article “The Brand Called YOU” appeared in Fast Company. Full Story: Forbes
Here’s how to build a solid brand for your startup for free
You put your blood, sweat, and tears into building an amazing product that’ll solve your customers’ problems and blow the competition away. Full Story: TheNextWeb
Turn Performance Marketing Into Performance Branding
This is a story of love and data and branding. Don’t worry: The protagonists are living happily ever after. Full Story: Adweek
Why Your Brand Should Care About Influencer Marketing
Influencer marketing is a type of marketing where influencers provide endorsements and product placement to their followers on social media. Full Story: CMSWire
The Importance Of Branding Your Recruiting Process
Employer branding matters. Research shows that 75% of job seekers will investigate a company’s reputation before applying for a job, and 50% of job seekers… Full Story: Forbes
Branding, and the changing role of websites
Websites are no longer the standalone portal to communicate a brand, given the proliferation of social media tools such as Twitter, Facebook and Instagram has changed how we consider developing a branded website. Full Story: TechCentral
Start Branding Your Business As Early As Possible
People starting their own business don’t always understand the importance of some elements they may have ignored until they feel the negative impact. Full Story: Forbes