Branding Standards: How Style Guidelines Can Boost Brand Consistency

Consistent branding informs the way a digital product will align with the overall brand identity; thus, it is imperative to align visual assets and content… Full Story: Forbes

7 Powerful Ways to Improve Your Brand Recognition

Brand reputation can be hard to quantify, especially with many factors affecting how consumers see and interact with your business. Full Story: Entrepreneur

The New Magic Word for Branding Is Collaborations

Brand collabs are not going anywhere. Full Story: Bloomberg

Branding Strategies to Grow Your Company (2022 Edition)

Effort, time, and a hefty portion of perseverance – all are required for a business to successfully grow. Full Story: Startup Info

Employer branding has gained importance post-pandemic

Employment branding is the art and science of communicating a workplace’s value proposition to its most important stakeholders. Full Story: Times

Brand Purpose or Performance? The Two Are Linked

Brands like McDonald’s, Shake Shack and Instacart are leading with values, not leaving them behind as the economy tightens. Full Story: Adweek

The challenges of building a brand in the metaverse

While creating a brand in the metaverse might be challenging, if done right, it can eventually pay off handsomely. Full Story: The Financial Express

Business Tips from SCORE: Understanding branding vs. marketing is key to business success

As a marketer, you have been exposed to a variety of different terms that define what is done in building both business and nonprofit awareness. Full Story: Cape Cod Times

Want to Increase Sales? Leverage this Brand Hack

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. Full Story: Entrepreneur

How To Pick A Brand Name With Impact

As a small business owner, you know that branding is key to success. But what makes a great brand name, and why does it matter? Full Story: Forbes