Personal Branding Versus Business Branding: Which Comes First?

When facing the prospect of entering the entrepreneurial landscape, the consideration of whether to start with personal branding versus business branding. Full Story: Forbes

The Value Of Employer Branding

Managing your employer brand is certainly important in a tight labor market, but the truth is, it must be proactively managed and influenced at all times; Full Story: Forbes

Brand Identity: Discovering Who You Are Is The Point

Your brand is an ecosystem. Everything—from your foundation and products to your partnerships, social media, marketing and customer service—plays its individual role. Full Story: Forbes

How to Build a Brand from Scratch

Creating a brand from scratch is no easy task. You have to create a great product, outsmart your competitors, market to your audience, and sell… Full Story: The Mercury News

Why Content Is The Key To Brand Activation

These are the source of your brand’s activation and can provide the means to build credibility and equity within your customer base. Full Story: Forbes

Why Brand Equity Rests On Building Trust With A Customer

Customers are loyal to brands that demonstrate an in-depth understanding, which tells them that a brand is putting in the effort to know and value them beyond a… Full Story: Forbes

How Thought Leadership Can Transform Your Branding Strategy

There is no single method of building and maintaining a successful brand. Full Story: Forbes

Six Tips For Building Your Business Brand

Great businesses have great branding. It is a long, careful process that doesn’t happen overnight. Full Story: Forbes

How to Build Brand Awareness and Loyalty

There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market’s memory. Full Story: Entrepreneur

Why You Should Keep These Key Online Branding Principles In Mind

In a world full of brands, standing out from the pack can be a challenge. Full Story: Forbes