Irrelevant marketing has consumers turning off brands

The top offender is content selling them a product they just purchased. Full Story: MarTech

Brand Equity And Why It Matters

A successful business is about more than costs, profit margins, ROI and the bottom line. Full Story: Forbes

The Real Meaning Behind Apple’s Brand Name

We’ve got Microsoft, NVIDIA, IBM, AMD, Atari, and thousands of other names that either don’t mean anything or that relate to technology in some way. Full Story: SlashGear

Don’t Let A Misguided AI Strategy Sabotage Your Brand Experience

Having a positive brand experience is critical across the entire customer journey. With the rapid adoption of artificial intelligence (AI), more… Full Story: Forbes

The power of branding starts with a good story

Creating a strong brand – complete with a memorable name, eye-catching logo, and a consistent visual identity – is essential to the success of any business or organization. But it’s not enough. Full Story: Grand Forks Herald

Brand Narcissism: What It Is And How It Can Hurt Your Brand

It’s pretty easy to tell when someone’s more interested in themselves than they are in you. Full Story: Forbes

7 branding tips for small businesses

Branding is crucial to any successful business. Your branding is what gets you noticed and remembered. Full Story: Full Story: Augusta Free Press

Graphic design skills: The skills needed to be a graphic designer

What kind of graphic design skills do you think are necessary for a career in design? Full Story: Fabrik Brands

What Is Business Intelligence?

Business Intelligence (BI) is integral for companies trying to analyze historical and current data. Full Story: Programming Insider

New to digital marketing? Find out how engagement strategy helps grow customers

Get marketing analytics software or hire a professional. Find defining customer elements. Full Story: Augusta Free Press