Why branding might need a rebrand

A Forrester report from late 2021 claims, shockingly, that only a third of US chief executives believe their marketing chiefs grow business. Full Story: Campaign

How To Build Your Personal Brand Through Executive Positioning

You are your brand, and your subject matter expertise is an asset. But like a tree falling in the forest without making a sound, to capitalize on your expertise, you need to publicize it. Full Story: Forbes

How To Use PR To Strengthen Your Brand

Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Full Story: Forbes

3 Examples of How to Build a Strong Brand Community

Your brand is no longer just about you or your company. Full Story: Entrepreneur

How Augmented Reality Can — and Can’t — Help Your Brand

Customers want AR. But managers must have a proper understanding of how AR can help their brand before they invest in the technology. Full Story: Harvard Business Review

Why Personal Branding for Women Is More Important Than Ever

The pandemic resulted in a disproportionate number of lost jobs for women, which is why their need to self-brand effectively is uniquely critical. Full Story: Entrepreneur

Is your brand marketing truly inclusive?

Four questions you need to ask yourself and your team to truly become inclusive as a brand. Full Story: ClickZ

How to become a graphic designer at home

But how, exactly, do you become a professional graphic designer from home? Full Story: Creative Boom

How To Optimize Your Professional Branding To Make A Great Impression

In the current job market, candidates are finding the playing field crowded due to the sheer volume of workers looking for better, more fulfilling roles. Full Story: Forbes

The 5 Vital Rules of Personal Branding

Personal branding is a smart strategy for ambitious entrepreneurs. Full Story: Entrepreneur