Traditional Advertising Is Out: How To Create Successful Brand Entertainment

According to Forbes, the number of people who have cut the cord on their cable, satellite or telco subscription has tripled since 2014, jumping from 16 million to more than 50 million last year. Full Story: Forbes

What’s in a name: Building a professional brand

There is profound power in names. Countless websites explore their meanings and associated mythologies worldwide. Full Story: Fast Company

10 Reasons Why Your Brand Needs to Be Online in 2022

Online branding is simply leveraging all of the opportunities that are available in the digital world to position, package and promote your brand. Full Story: Entrepreneur

Outdoor Advertising To Broadcast Your Brand: Is It Right For You?

The number of people creating content has risen dramatically. Full Story: Forbes

Re-Indigenizing Branding Through Sense Of Place

Branding is really about belonging and a sense of place. As I dig into indigenous ways of knowing, I am realizing that this need for place is so intrinsic to humankind that it has given way to our contemporary brands. Full Story: Forbes

How Can We Begin Fixing America’s Branding Problem?

Trust in the institutions that have defined America since its inception is at a nadir, prompting a stream of punditry about how our democracy is going up in smoke. Full Story: Forbes

Six Key Elements For A Solid Brand Foundation

You can have the best logo, brand colors and fonts in existence but if your customers never have any emotional experience when interacting with you, then it won’t matter. Your brand is what makes you stand out. Full Story: Forbes

Why your brand should think less about designing a logo, and more about designing a sound

Motion and sound have long been “nice to have” elements in branding, rather than driving the creative process. The media landscape is evolving. That Jetsons future we were promised? It’s finally taking shape, sans maybe the flying cars. But even they’re in development.Full Story: Fast Company

7 Tips To Make Your Business Stand Out

Your branding must be professional and consistent across all platforms, from your website to your social media pages to your marketing materials. Full Story: Shout Out UK

Brand Trivia Shouldn’t Be Treated Trivially

As someone who works in the marketing industry, you know your job is to help a brand influence its target market in such a way that they do three things: recall, act and influence. Full Story: Forbes