Marketing and branding in the new digital world

Online shopping has redefined our buying behaviours, although it’s harder to form lasting ties between the products and their consumers. Full Story: YourStory

Want More Powerful Branding? Go All In.

We break down the ultimately strategy for business owners who want more than mediocrity. Full Story: Entrepreneur

7 Major Mistakes To Avoid When Looking For A Branding Agency

Finding the right digital marketing agency for your business can be a challenging and tricky task. Full Story: Programming Insider

Make Your Employer Brand Stand Out in the Talent Marketplace

Employer branding is gradually becoming more important in C-suite conversations, but it’s still a relatively new concept. Full Story: Harvard Business Review

How Your Brand Should Use NFTs

Non-fungible tokens (NFTs) are going mainstream in 2022. Full Story: Harvard Business Review

Interested In Building Your Personal Brand? Here Are 3 Ways To Get Started

An effective personal brand is one that is thoughtful and strategic. As workers reevaluate their career paths and future goals, they’re becoming increasingly interested in what it takes to develop a personal brand. Full Story: Forbes

A Dynamic Branding Model Is Needed For Success

Many of the brands that we work with arrive with a similar problem. They’re not connecting with their customers. Full Story: Forbes

Three Important Factors To Consider When Branding A Business

Are you working on branding your business? If yes, what aspects are you working on? Full Story: Forbes

How to Build a Unique & Powerful Brand Identity: An Ultimate Guide

Branding is unquestionably the most important step a business takes to create a positive perception of their brand or products in the customers’ minds. Full Story: CustomerThink

How to make staying on-brand easier than going off-brand

10,000 documents. That’s how many business documents an average employee creates every year. Full Story: The Drum