Graphic design and marketing for businesses

If running a small business isn’t leaving you enough time for marketing, help is here. Full Story: yorkshirepost

Turns out those Google logo colours mean more than you think

It’s one of the most recognisable logos around, and perhaps, at first glance, one of the most rudimentary. Ask anyone to describe the Google logo and they’ll probably tell you it’s the word Google in different colours. They’d be right – but it turns out there’s a little more going on with those hues. Full Story: Creative Bloq

How do you solve a problem like… turning around a declining brand?

“We have to prove to our customers again that we have more extraordinary things to show them,” she said. Full Story: The Drum

When emotional branding backfires

Every brand attempts to develop and circulate a positive emotional branding story, but sometimes it is at risk of cultural backlash. Full Story: Deccan Herald

The Great Rebrand: Five Factors To Consider When Changing A Brand Name Or Logo

Let’s imagine for a moment a world that might have been. Instead of Googling something, we BackRub it — that was the original name of Larry Page and Sergey Brin’s Stanford search engine project. Full Story: Forbes

How to Create a Strong Ecommerce Brand Identity

Marketers tend to talk a lot about brand identity. But what does it actually mean? It’s one of those things that, if it’s working, you don’t notice it. Full Story: ReadWrite

Graphic design guide: How to go from hobbyist to professional

This is branded content. So, you want to turn your favourite pastime into a professional pursuit. Full Story: Tenterfield Star

5 Strategic Ways to Grow Your Brand With TikTok

The power of this social networking service and its one billion users is undeniable, but what are the most profitable ways to harness its features? Full Story: Entrepreneur

Brands v branding: brand design needs to get with the times

Hence, branding as we know it today was born. First, as a practice to identify products; next as a device connecting them to specific lifestyles; then values; and, finally, worldviews, consumer stances and postures. Full Story: The Drum

The Expert Executive: Four Ways To Elevate Your Personal Brand As A Subject Matter Expert

As a CEO, you likely wear many hats: visionary, structure builder and strategy maker to name a few. Full Story: Forbes