A Neuroscientific Look At Branding
What if I were to tell you that you and everyone else you know is partially blind AND entirely unaware of the blindness? Full Story: Forbes
16 Top Mistakes And Lapses In Oversight That Can Ruin Brand Consistency
Successful branding involves a good deal of testing and iterating. Full Story: Forbes
14 Smart Ways For Companies To Incorporate ESG Into Their Branding
Environmental, social and governance, or ESG, is more than just a buzzword that’s been making its rounds in the investment industry—it demonstrates how your business measures up to others in the realm of environmental protection. Full Story: Forbes
The art of brand building and powerful purpose
Once upon a time, marketers would strategize based on the technical features and benefits of their product or service, integrating the user experience and journey. Full Story: The Drum
How To Use Keywords To Strengthen Your Personal Brand
Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Full Story: Forbes
Want to find a great name for your brand? Embrace the strange
Forget what you think you know about naming. Experts will tell you that a good name needs to be a single syllable, with an easy pronunciation and a clear link to whatever the name represents. Full Story: Fast Company
Top 5 content creation tools to upgrade your branding
Content creation does more than promote social media accounts and websites. It also helps your business attract potential customers and keep your existing customers around by engaging with them regularly. Full Story: Tech Times
7 Ways Your Brand Can Thrive in the Metaverse
Actionable ways to stay at the cutting edge by embracing the new opportunities presented by the metaverse. Full Story: Entrepreneur
This way of looking at branding is good news for small organizations that must compete in the same environment as corporate behemoths like Amazon, Apple and Facebook. Full Story: Newsweek
A match made for marketing: co-branding
‘Co-branding’ or ‘cross-branding’ is a strategic alliance between two or more brands in which the brand names of all partners are used to promote a single product or service. Full Story: Managing IP