The 3 Questions That Will Help You Define Your Brand Identity
Combining mission with brand identity will create the emotional connection you need with your customer. Full Story: Entrepreneur
I’m a branding expert—and I think most startups spend way too much on branding
Wait to invest in premium branding until you have your strategy locked down. In the meantime, here are 3 tips for getting started. Full Story: Fast Company
Is TikTok Marketing Right for Your Brand?
TikTok is one of the best social media platforms in the world right now. Full Story: CoFounder Magazine
The Packaging Journey: Is It an Important Factor for Your Brand?
The last 12 months saw a considerable increase in e-commerce, driven by the global pandemic with many retail commentators believing this is an irreversible behavioral shift. Full Story: AiThority.com
Amazon Is No Longer the World’s Most Valuable Brand. Here’s What Is
It’s still a powerhouse in second place, but no longer the top global brand. Full Story: The Motley Fool
Brand Trust Is Built On The Cause Consumers Care Most About: Themselves
After one of the more tumultuous years in American history, rocked by the triple whammy of the pandemic shutdown, wide-spread social unrest and a deeply contentious presidential election, it is no surprise that American’s trust in institutions has eroded sharply. Full Story: Forbes
5 Reasons Personal Branding Is Important In 2021
Do you know about the concept of personal branding? Personal branding is particularly important in 2021, but it is also easier than ever before. Full Story: Racine County Eye
In addition to this being total B.S., I find it deeply offensive and unhealthy. Full Story: Georgia Voice
Why Do I Need to Advertise on my Brand on Amazon?
Every business has the goal to achieve brand recognition with its target audience. Full Story: JumpFly
The Brand Sprint: Your Mess Is Your Message
Most websites don’t convert visitors into paying customers. Full Story: Forbes