Effective Steps You Can Take To Improve Your Business’ Branding Strategy

Many mistakenly believe that branding strategies are limited to the creation of great company logos or memorable taglines. This is a huge misconception. Full Story: Scubby

Igniting Online Business Success: Five Best Practices

Digital technology trends make life easier for consumers. For businesses, not so much. Competition is stiffer. Full Story: Forbes

What Is a Brand Audit and Why Get One?

Companies with strong brands are more profitable and valuable. However, it’s normal for organizations to go through tough times. Full Story: Digital Information World

7 ways to build a strong employer brand in the new era of work

With access to larger pools of talent as a result of remote work and redundancies, a strong employer brand will enable you to more quickly and cost-effectively hire the right people for your organisation while keeping your existing top talent engaged and performing well. Full Story: Silicon Republic

How to Launch Your Nonprofit Brand From Scratch

Branding is an important key to the success of any venture, and nonprofits are no exception to this. Full Story: Business 2 Community

Why Small Businesses Need to Invest in Digital Branding to Survive the Competition

What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Full Story: Business 2 Community

How retailers can incorporate sustainability in their branding

Sustainability has been a significant driver for retailers over the past few years, and concerns over sustainability and the negative impacts brands can have on the environment are growing. Full Story: Retail Insight Network

Post-Pandemic Times Will Demand a New Brand of Leadership. Will You Step Up?

Tackling social justice, systemic racism and unconscious bias are among issues that have to be addressed. Full Story: Entrepreneur

Do Customers Trust You? Six Tips for Earning Brand Trust in 2021

One of the things that excited me as a young, aspiring journalist was the noble responsibility of the news media to act as the “fourth branch” of government. Full Story: MarketingProfs

What Does Your Brand Stand For? How to Drive Consumer Opinion

Let’s be honest – a few of you read the headline of this article and thought I was referring to one of the many tire brands that you sell. This is certainly not unexpected, considering our industry and the various tire brands that are out there. Full Story: Modern Tire Dealer