It’s never too late to rethink one’s own brand purpose
We tend to define ourselves by our financial success, job profile or educational qualifications. Full Story: Livemint
Branding Yourself on Twitter Works. (It Did in 2012, Anyway)
A new study exploits an upgrade in Twitter’s technology that year. Full Story: Bloomberg
How Your External Branding Tone Could Be the Key Strategy in Customer Growth and Retention
Most brands think of customer growth and retention as another metric they should take care of. However, they often lose sight of their customers, which matter the most. Full Story: CoFounder Magazine
Creating a Global Brand for Your Small Business to Grow
A small business needn’t stay small forever. In fact, you may already consider ways in which you can help your business grow into a global brand – one with a reputation for excellence and a customer base to match. Full Story: Business 2 Community
Eight Lesser-Known Ways To Encourage Brand Engagement
Encouraging and maintaining a high level of audience engagement is critical for any brand keen on building a loyal following and a tight-knit community of reliable customers. Full Story: Forbes
How To Use Networking To Grow Your Brand In 2021
Since the beginning of 2020, we have seen our fair share of businesses competing to be the next big thing serving their audience. Full Story: Forbes
Augmented Analytics: Is this the future of data analytics?
Globally, organisations are increasingly realising the importance of Big Data, and its role in making business decisions. Full Story: VanillaPlus
Are Data Dashboards Delivering Data Stories Effectively?
Unlike advanced business intelligence tools, data dashboards are designed for quick analysis and informational awareness. Full Story: Analytics Insight
3 strategies for elevating brand authority in 2021
A lot of clients come to us saying they want to be more respected in their space. Full Story: TechCrunch
The Importance Of Brand Loyalty
Brand loyalty is fragile. Little things can turn into big problems. They can even be the root cause of customers departing from a brand. Full Story: Radio Ink