Why this is a good time for advertisers to start spending on OOH
The lockdown impacted most industries across the globe. Full Story: Business Insider
How Covid-19 Is Speeding Up OOH Advertising’s Digital Transformation
People are leaving their houses, and cars are on the road, but many buyers are skeptical about out-of-home (OOH) advertising’s role amid a pandemic. Full Story: Street Fight
How is DOOH handling COVID-19?
Digital out-of-home, or DOOH media took a particularly big hit in the initial COVID-19 wave, although with many restrictions lifting, it is slowly recovering. Full Story: Digital Signage Today
How Digital Signage Can Help Businesses Adopt No Contact Strategies
Digital signage display continue to help businesses meet their customers’ needs, especially while adopting necessary social distancing practices. Full Story: Al-Bawaba
How to Maximize the Power of DOOH in the “New Normal”
Despite continued widespread safety measures and strategic closures, there are encouraging signs that economic recovery is coming. Full Story: Street Fight
How Digital Signage and Wayfinding Technology are Evolving to Meet Post-Pandemic Needs
Since the COVID pandemic first accelerated in March 2020, there have been a lot of lessons learned and adaptations made. Full Story: Digital Signage Connection
DOOH will thrive as restaurants re-open with MHA’s new guidelines in place, say experts
The nationwide Unlock 4.0 guidelines have been implemented from the 1st of September 2020. Full Story: Exchange4Media
Each LED in the new Philips Hue lightstrip can match different colors on your TV
It can mount to your TV to create an immersive experience. Full Story: Engadget
Employees Benefit from Digital Signage in Goodwill Stores
Goodwill stores in Georgia and Alabama have become the latest converts from static to digital signage that we have to celebrate. Full Story: Digital Signage Connection
The Future of Programmatic DOOH: Verizon Media Extends Its Capabilities With New Partnership
Verizon media announced yesterday that it has extended its partnership with Broadsign to introduce a new contextual-targeting solution. Full Story: Toolbox