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DIGITAL SIGNAGE / SCREEN MEDIA

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – OCTOBER 4TH, 2019

Top Five Things to Make Your Digital Signage Content Memorable

For digital signage, everything about your content, including design, motion and messaging all go into making a memorable experience for your viewers. There’s no one right set of rules, since digital signage is used for everything from interactive wayfinding to menu boards, design guidelines vary. Full Story: rAVe Publications

Why should you visit the Digital Signage Show

The second edition of the DIGITAL SIGNAGE Show, the only event dedicated to digital displays and interactive technologies in South-East Europe, takes place between 9-12 October, 2019 in the new B1 pavilion of the Romexpo Exhibition Centre in Bucharest, Romania. Full Story: AV Magazine

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – OCTOBER 3RD, 2019

3 Ways to Leverage Restaurant Digital Signage to Increase Revenue

If you’re looking for a way to increase the visual appeal of your restaurant and create greater engagement with your customers, it might be time to explore restaurant digital signage. This enormously versatile technology can provide a healthy return on investment and increase your revenue gain in several ways. Full Story: Fast Casual

One CMS for digital signage, messaging and music

Mood Media has unveiled Harmony, an all-in-one multimedia Brand Experience Platform. The proprietary technology platform enables brands to connect and manage all of their in-store content – including music, messaging, visuals and interactive components – through a single CMS. With Harmony, brands can control and run all of their in-store experiences off one easy-to-use digital dashboard, ensuring all media elements are running in harmony with one another. Full Story: AV Magazine

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – OCTOBER 2ND, 2019

Verizon Media launches DOOH campaign planner tool

Verizon Media, a subsidiary of Verizon Communications, has launched its DOOH Campaign Planner tool, which allows advertisers to plan and visualize campaigns in its digital-signal-processing interface. With this tool, advertisers can set key targeting criteria as well as view all available DOOH displays in a map, according to a press release. Full Story: Digital Signage Today

Digital Signage Best Practices Guide

Whether you’re buying digital signage for the first time, looking to expand your current system, or doing an audit, this guide can help. Visix has compiled best practices from 20 years of serving customers using everything from a single screen in the lobby to campus-wide and global signage deployments. Regardless of your goals, environment or audience, the Digital Signage Best Practices can help you communicate better. Full Story: Digital Signage Today

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – OCTOBER 1ST, 2019

OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns

Digital out-of-home (DOOH) media buyers may now have a way to track campaign success for dwell times, app downloads and more. Kochava, which provides real-time data for mobile and connected devices, has announced a partnership with consumer insights and measurement company Cuebiq to improve attribution for out-of-home advertising. Full Story: Mediapost

Diving Into Data: Fantasy Sports, Digital Signage, and Tariffs

Our primary topic today will be the ongoing economic impact of the tariff trade war with China and how a handful of critical data points show that it has impacted both nations. Many people know that this topic has been a hot-button issue for months, but few understand the economic indicators that are being impacted by those activities. Full Story: MarketScale Industries

INTEGRATED MARKETING PLATFORM | DAILY UPDATE – SEPTEMBER 30TH, 2019

3 ways to use digital signage

Think back to the last time you encountered some sort of digital signage—odds are, it probably featured a crisp, brightly lit screen—and it might have even had touchscreen capabilities that allowed you to interact with the content displayed on the screen. Full Story: Digital Signage Today

LED Digital Signage Market 2019 Business Scenario

The LED Digital Signage market can be split based on product types, major applications, and important regions. In this report Global LED Digital Signage Market classified on the basis of product, end-user, and geographical regions. The report includes in-depth data related to revenue generation region wise and major market players in the LED Digital Signage market. Full Story: Impartnews

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